AI Generated Ad Copy: The Future of Digital Marketing
Contents
Introduction
Artificial intelligence (AI) is transforming digital marketing in exciting new ways. One key application is using AI to generate ad copy and other marketing content automatically. AI copy generation tools can produce high-quality, human-like text tailored to your goals in seconds. This has huge implications for marketers looking to improve campaign performance and save time.
What is AI Generated Ad Copy?
AI generated ad copy refers to text for ads that is written entirely by artificial intelligence algorithms instead of humans. This includes copy for platforms like Facebook and Google Ads as well as sales emails, landing pages, product descriptions and more.
Advanced natural language generation (NLG) techniques allow AI copy generators to analyze data inputs and compose persuasive copy that resonates with target audiences. The AI is trained on vast datasets of marketing and advertising materials to learn effective copywriting strategies.
Benefits of Using AI Ad Copy Generation
Here are some of the main benefits of using AI to generate ad copy:
Faster Copywriting at Scale
The most significant advantage of AI copywriting is the speed at which high-quality copy can be produced. Whereas it takes humans hours or days to craft compelling copy, AI can generate hundreds of personalized ads in seconds.
This allows marketers to quickly test and optimize different copy variations to maximize performance. AI copy also scales infinitely, enabling you to target more niche audiences and keywords without added effort.
Data-Driven Copy Optimization
AI copywriting tools leverage hard data to constantly improve copy relevance. By inputting information like customer demographics, past performance data, and keyword research, the AI can tailor copy to resonate with your ideal customer.
As the AI ingests more data from campaigns, it continues refining its copywriting model for better results. This takes emotion and guesswork out of copywriting for more effective optimization.
Cost Savings
Paying experienced copywriters to manually generate huge volumes of custom copy is prohibitively expensive. AI copy generation offers similar quality at a fraction of the cost.
This frees up marketing budget that can be reallocated to expand campaigns, testing, and other initiatives. The time savings also allow in-house teams to focus on high-value strategic work vs. copywriting grunt work.
24/7 Productivity
Human copywriters work set hours and have limited bandwidth. AI copy solutions can crank out fresh, optimized copy 24/7 without breaks. This means you can scale campaigns and test new ideas any time inspiration strikes.
Consistent Brand Voice and Tone
Maintaining a consistent brand voice across campaigns and platforms is challenging, especially when working with multiple copywriters. AI copy solutions allow you to customize and save your desired tone so generated copy aligns with your brand style.
Error and Bias Reduction
Even experienced copywriters make simple mistakes that can jeopardize campaigns. Repetitive stress injuries from excessive typing are also common. AI eliminates these issues by automating copywriting tasks.
AI copy is also free of unconscious human bias that could negatively impact messaging. Any AI bias is transparent in the training data and algorithms, allowing you to proactively address issues.
Current Capabilities of AI Copywriting
AI copy technology is still evolving, but current solutions are capable of producing quality copy for many standard marketing use cases:
- Facebook/Instagram ads - AI can research target users and tailor relevant, engaging text for social ad campaigns.
- Google/Bing ads - Keyword-optimized AI copy helps PPC ads rank higher for relevant searches.
- Product descriptions - Generate custom descriptions for ecommerce product pages that highlight features and benefits.
- Email marketing copy - Personalize email sequences for different user segments to improve open and clickthrough rates.
- Landing pages/website copy - Produce on-brand copy that speaks to visitor needs and drives conversions.
- Blogs/articles - AI can draft blogs and articles on trending topics with SEO best practices. Human editing is still required.
While AI copy works for lower-funnel sales and promotions messaging, it struggles with more complex narratives or emotional branding campaigns. Technology limitations also mean human oversight is still required.
Evaluating AI Copy Providers
There are already dozens of AI assistant and copywriting tools available to marketers. Here are key factors to consider when evaluating providers:
- Training data - Look for tools trained on broad datasets beyond just marketing materials, like literature and news to improve linguistic variety.
- Customization - The AI should adapt i
ts copy style to your brand voice, not just generic corporate-speak.
- Human refinement - There should be options for manual editing and feedback to continuously enhance the AI's skills.
- Integrations - Seamless integration with marketing platforms like Facebook Business Manager saves tedious copy/pasting.
- Security - Strict data protection and encryption is critical when providing the AI with sensitive campaign data.
- Pricing - AI copy solutions range from free basic tools to unlimited enterprise subscriptions costing hundreds per month. Assess your specific needs and budget.
The Future of AI Copywriting
AI-generated marketing copy is still in its early stages but holds tremendous promise. According to Gartner, by 2025 AI will be writing over 50% of enterprises' digital content. Other predictions include:
- Wider use of AI to generate long-form copy beyond just ads, like blog posts, whitepapers, and web pages.
- More personalization and contextualization of copy for individual customers.
- Integration of AI copy into multimedia content like videos, podcasts, and animations.
- Generative AI that can create entire campaign concepts, not just text.
- Tighter integration between AI copywriting and campaign analysis/optimization.
- Use of AI to synthesize human writers' styles into customized "virtual writers" for brands.
While AI copy has limits, manual copywriting at scale does too. As the technology matures, AI and human creators will likely work together to meet rising demands - letting humans focus on high-level creative while AI handles the repetitive work. That symbiosis will open new opportunities for both to shine.
Wrapping Up
AI-powered copywriting tools represent an immense opportunity to improve marketing results and productivity. Adopting AI allows you to scale campaigns, personalize engagement, optimize on data, and free up your team from repetitive work.
Start slowly by testing AI copy against control samples, and be sure to customize the output to fit your brand voice. Refine based on real-world performance data. When done right, leaning on AI for copy generation could rapidly transform your digital marketing success.
