Denote Extension Privacy and Cookies Policy
Your privacy is important to us. Learn how we collect, use, and protect your information.
This Privacy and Cookies Policy describes the privacy practices relating to information that Denote, Inc. ("Denote," "we," "us," "our") collects and uses on our websites that link to this policy, such as www.denote.net or any other website where this policy is displayed (collectively, our “Site”), as well as through our analytics technology services that our clients use on their websites and their mobile applications (our “Services”)
Table of Contents
1. Information the Extension Collects and Why
When you use the Denote Extension, we may collect the following types of information:
Usage and Interaction Data
We collect information about how you interact with the Extension, including:Features used (e.g., ad analysis, saved content); Pages where the Extension is activated; Actions taken within the Extension (clicks, queries, outputs)
Device and Technical Data
We collect information about how you interact with the Extension, including:Features used (e.We may automatically collect:IP address; Browser type and version; Operating system; Device identifiers; Language and region settingsg., ad analysis, saved content); Pages where the Extension is activated; Actions taken within the Extension (clicks, queries, outputs)
If you use Denote to analyze ads or content, we may process: URLs of pages where the Extension is used; Ad creatives, text, or media you choose to analyze; Inputs you provide (e.g., prompts, queries); We do not collect the content of your browsing unless it is directly relevant to the functionality you trigger.
If you create an account or subscribe: Name and email address; Payment-related information (processed via third-party providers)
2. How We Use Information
When you install and use the Denote Extension, your browser may request certain permissions. These permissions are required to enable core features and are used as follows:
Read and change data on websites you visit
This permission allows the Extension to analyze page content (such as ads, creatives, and product data) and provide insights directly on the page. We only access data necessary to deliver requested features and do not collect sensitive information such as passwords, personal messages, or form inputs.
Storage
This allows the Extension to store your preferences, saved items, and settings locally in your browser to improve performance and user experience. This data is not shared unless required to provide cloud-based features.
Cookies and Tracking in the Extension
We may use cookies, local storage, and similar technologies to support authentication, remember preferences, and analyze usage patterns. We may also use trusted third-party analytics tools (such as Google Analytics) to collect limited technical information like IP address, browser type, and usage behavior to improve our Services. We do not use these technologies to track unrelated browsing activity outside of the Extension’s functionality. Where applicable, you can manage or disable cookies through your browser settings.
How We Use Information
In addition to the uses described above, we use collected information (alone or in combination) to operate, improve, and grow the Denote Extension and related Services. This includes:
- Providing core features such as ad analysis, insights generation, and content organization
- Improving model performance and optimizing user experience
- Saving your preferences and maintaining session functionality
- Responding to support requests and user inquiries
- Communicating product updates, feature releases, or service-related notices
We process personal information in accordance with applicable data protection laws, including GDPR where applicable. We only collect and use data that is necessary for providing and improving our Services.
3. How We Share Information
We do not sell your personal information. We only share information as necessary to operate, improve, and support the Denote Extension and related Services.
We may share limited information with trusted service providers that help us run our infrastructure, process payments, analyze usage, and provide customer support. These partners are required to handle your data in accordance with applicable privacy and security standards.
We may share information in the following situations:
- With service providers and vendors that help us operate the Extension and Services, such as hosting, analytics, customer support, and payment processing providers.
- With affiliated entities or subsidiaries for internal business operations and service improvement.
- As part of a merger, acquisition, financing, reorganization, or sale of assets, where user information may be transferred as part of the business.
- If required by law, regulation, legal process, or governmental request.
- When we believe disclosure is necessary to protect our rights, prevent fraud or abuse, ensure security, or investigate potential violations of our terms or applicable laws.
We may also share your information in other circumstances with your explicit consent.
4. Cookies and Similar Technologies
Cookies and Local Storage
Cookies are small data files stored on your browser or device that help websites and services function properly. In the context of the Denote Extension, we primarily use browser storage (such as local storage or extension storage) and limited cookies to maintain functionality, remember user preferences, and improve performance. We do not use cookies to track your browsing activity outside of the Extension’s functionality.
Managing Cookies and Storage
Most browsers allow you to control cookies and site data through settings. You can also manage or clear Extension storage through your browser settings. Disabling certain storage features may impact the functionality of the Extension.
SDKs and Mobile Identifiers
The Denote Extension is a browser-based product and does not use mobile SDKs or mobile advertising identifiers (such as IDFA or Android Advertising ID).
We do not combine data across different websites, devices, or platforms for cross-site tracking or advertising purposes.
5. Your Choices and Controls
You have control over how your information is collected and used when using the Denote Extension. We do not engage in third-party behavioral advertising or sell your personal data. Data collected is limited to what is necessary to provide and improve the Extension’s functionality.
You can manage your data preferences at any time through your browser and Extension settings. For example, you may control permissions granted to the Extension, limit access to certain websites, or disable specific features that process page content.
Managing Data Collection in the Extension:
- You can disable or remove the Extension at any time through your browser settings.
- You can manage site access permissions (e.g., allow access only on specific sites).
- You can clear locally stored data through your browser’s extension or storage settings.
Disabling certain permissions or features may impact the functionality of the Extension.
The Denote Extension does not use mobile advertising identifiers or support interest-based advertising on mobile devices.
6. Third Parties on our Own Site
As on most websites, third parties may directly gather user information from users of our Site through automated means such as cookies or pixels. For example, our third-party video hosting provider may use Flash cookies to collect and store information, such as your volume control preferences. Cookie management tools provided by your browser may help you manage certain types of cookies but may not work with other kinds, such as Flash cookies. To learn how to manage privacy and storage settings for Flash cookies click here.
Our ad network partners may use cookies and pixels to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you ads targeted in this way, you may opt out (of most or all of these companies) through the methods described in the above section about "Your Choices." Please note this does not opt you out of being served to advertise. You will continue to receive generic, non-interest-based ads.
In addition, the Site may contain embedded third-party content or links to third-party websites and content. Our service does not control these websites and/or content, and these third parties' privacy policies are different from our own. You access linked websites or third-party content at your own risk. We are not responsible for the privacy practices of these websites or content providers, and you should check their applicable privacy policies to determine how they handle any information they collect from you.
7. Information Security
We implement robust technical and organizational measures to protect your data against unauthorized access, alteration, interference, disclosure, or destruction. For the Denote Extension, this includes using industry-standard encryption for data in transit and implementing secure storage practices for any information synced to our servers. We conduct regular internal reviews of our data collection and processing workflows to ensure compliance with security standards. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security against unforeseen vulnerabilities or the unauthorized acts of third parties.
8. International Transfers
To provide and support the services of the Denote Extension, we may transfer, store, and process the personal information we collect in countries other than your own. This includes moving data to our servers or third-party data processors located in the United States and other global territories. Please note that the data protection laws in these countries may differ from those in your jurisdiction. Regardless of where your information is processed, we remain committed to protecting your privacy and will ensure that all such transfers comply with this Privacy and Cookies Policy and applicable legal requirements.
9. Your Rights
If you are a resident of Australia or of a European Union Member State, you have the following rights regarding your data handled by the Denote Extension:
The right to request access to, or ask us to provide you with copies of, personal information that we hold about you at any time, which may be subject to a fee specified by law for processing your request (but not for making a request for access). We will respond to your request within a reasonable period. We may decline a request for access to personal information in circumstances prescribed by relevant privacy laws. If we decline a request, we will provide you with a written notice that sets out the reasons for the refusal (unless it would be unreasonable to provide those reasons) and provide you with a statement regarding the mechanisms available to you to make a complaint;
The right to ask us to update and correct any out-of-date or incorrect or inaccurate personal information that we hold about you free of charge. We will take reasonable steps to correct the information so that it is accurate, complete and up to date. If we refuse to correct your personal information, we will provide you with a written notice that sets out the reasons for our refusal (unless it would be unreasonable to provide those reasons) and provide you with a statement regarding the mechanisms available to you to make a complaint; and
The right to opt out of any marketing communications that we (or any third party to whom we have disclosed your personal information with your consent) may send you. If you wish to exercise any of the above rights, please write to us (either by e-mail or by mail) using the contact details in section 11 below.
10. Changes to Privacy and Cookies Policy
We reserve the right to change this Privacy and Cookies Policy at any time. Any updates will be reflected by posting the revised version on our Site or within the Denote Extension's settings page. Your continued use of the extension after such changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically to stay informed about how we are protecting your information.
Questions About This Policy?
If you have any questions about this Privacy Policy or how we handle your personal information, please don't hesitate to contact us.