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Swipe File: Examples and Best Practices for Marketers

Great marketers all need a Swipe File!

Why Do You Need Denote Swipe File?


A Swipe File is the first step in your creative workflow. Denote helps you extract the most precise inspiration from a multitude of ideas.


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Why Do You Need Denote Swipe File - Denote

Swipe File helps you deeply understand ad copywriting


Swipe Files can effectively help you grasp the fundamental principles of great ads, including copywriting and visual design. For example, you can add some excellent Facebook ads to your swipe file, gathering them all in one place. This will make it easier for you to spot their commonalities and better understand the reasons for their success. Additionally, viewing a large number of ad visuals and copy designs can provide you with a clearer sense of direction when creating new ads.


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Swipe File helps you deeply understand ad copywriting - Denote

Always stay informed about competitors’ moves


Swipe Files allow you to monitor and keep an eye on your competitors’ marketing activities. You can save competitors’ Facebook ads and observe changes in their ad strategies or copy. This can help you stay updated on competitors’ actions, and if you notice certain strategies yielding good results, you might be able to borrow similar approaches in your marketing.


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Always stay informed about competitors’ moves - Denote

Swipe Through Endless Creative Inspiration


A Swipe File helps you discover the most eye-catching ad creatives from a stream of ads and save them in your swipe board.


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Swipe Through Endless Creative Inspiration - Denote

Organized Swipe Workflow


View creative ads, then save, download, and share them. Denote implements the best Swipe File approach to stack your creative strategies.


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Organized Swipe Workflow - Denote

Frequently Asked Questions (FAQs)

A Swipe File is the first step in your creative workflow. It helps you extract the most precise inspiration from a multitude of ideas. By using a Swipe File, you can browse, save, and organize ad creatives, allowing you to plan and execute your creative strategies more effectively.

You can use a Swipe File to browse through endless creative inspiration. Denote helps you discover the most eye-catching ad creatives from a vast library of ads and save them in your Swipe File for easy reference and future use.

You can save various types of ad creatives, including images, videos, copy, and other multimedia content. The Swipe File allows you to easily save and organize these creatives for use in future projects.

No, as long as you keep the ads saved in your personal Swipe File, they will be permanently stored until you choose to delete them.

Denote provides advanced filtering features that help you find the highest quality ad creatives. You can filter by fields such as format, platform, and category to ensure that the creatives saved in your Swipe File are carefully selected.

Denote takes user data privacy very seriously. The Swipe File only stores information about the ads and does not save any of your account information. No one can access your private data through your Swipe File.

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