What is Ad Copy? Definition and AI Ad Copywriting

What is Ad Copy? Definition and AI Ad Copywriting - Denote



Advertising copy, or "ad copy", refers to the text and messaging used in advertisements to promote a product, service, or brand. Well-written ad copy is essential for effective marketing and advertising campaigns. In this article, we'll explore what exactly ad copy is, how it's used, provide examples, and discuss the role AI ad copywriting can play.

What is Ad Copy

Ad copy refers to the words and text used in advertisements, including print, radio, TV, online, billboards, etc. The goal of ad copy is to grab attention, highlight benefits, create desire for the product/service, and motivate the consumer to take action (make a purchase, call for more info, visit a website, etc.).

Ad copy utilizes various literary techniques like rhyme, alliteration, emotion, humor, etc. to deliver the brand message in a compelling way. The style and tone of the copy will vary greatly depending on the product, brand identity, target audience, and advertising medium.

Ways to Use Ad Copy

Ad copy is used in many formats:

  • Print ads - Newspaper, magazine, brochures, flyers, catalogs, etc.
  • Online ads - Display ads, social media ads, YouTube ads, website copy, email, etc.
  • Radio and TV commercials - Short audio voiceover scripts and video scripts.
  • Billboards - Very short attention-grabbing phrases and headings.
  • Direct mail - Sales letters, postcards, envelopes.

The copy will be tailored based on advertising goals and medium limitations. For example, a print magazine ad may have more descriptive body copy explaining product benefits vs a digital banner ad that uses very short punchy phrases.

Examples of Ad Copy

Here are some examples of effective ad copy:

  • "Just Do It" - Nike's iconic tagline conveys a sense of motivation.
  • "Think Different" - Apple's slogan speaks to their brand's innovative identity.
  • "Finger Lickin' Good" - KFC uses an appealing phrase to highlight their chicken's taste.
  • "The Ultimate Driving Machine" - BMW's ads suggest their cars offer unmatched performance.
  • "Snap. Crackle. Pop." - Rice Krispies onomatopoeia creatively emphasizes the cereal's crisp texture.

These memorable phrases capture attention and clearly communicate the brand essence.

AI Ad Copywriting + AI Script Generator

Artificial intelligence (AI) is revolutionizing marketing by automating the process of generating high-converting ad copy. AI ad copywriting tools like Script Generator utilize machine learning algorithms trained on millions of ads to produce effective copy tailored to your goals, target audience, and product specs.

Tools like Denote's free AI Video Script Generator can also instantly generate quality video ad scripts optimized for platforms like TikTok. This saves even more time and effort for marketers.

Marketers provide the AI input on USPs, brand tone, formats, etc. The AI then quickly generates numerous high-quality ads to choose from. This streamlines copywriting vs human effort. The ads also resonate better through data-driven insights. AI copy is cost-efficient and scalable.

AI enables faster testing and optimization of campaigns. The tech keeps improving its copy through continuous learning. AI copywriting is especially impactful for repetitive tasks like social posts, display banners, and video scripts.


Ad copy is the strategic wordsmithing in ads that grabs consumer attention and persuasively delivers the brand message. AI ad copywriting is transforming traditional copywriting through automation, efficiency, and data-driven copy insights. This emergent technology is becoming imperative for marketers to enhance and scale advertising results. With the right human plus machine combination, AI copywriting can drive improved marketing outcomes.