Apple Ad Repository – Ad Library For Apple Search Ads
Apple released an Ad Repository for Apple Search Ads in August 2023. This dynamic resource enables users to explore the Apple Search Ads (ASA) placements of various developers or apps in the European market. This invaluable tool allows for more precise ad campaign strategies.
Apple's Official Announcement:
As of now, the Apple Search Ads Ad Repository is officially live, and developers can access it through the following link: https://adrepository.apple.com/
Key Highlights to Note About Apple's Ad Repository
1. No Login Required:
Users can access the repository directly, without the need for an account login, providing instant access to ad placement data.
2. Streamlined Filter Options:
Users can search for specific developers or apps using keywords and filter results based on criteria such as country/region and time range (with options for the past 90 days, 180 days, and one year). This feature helps users acquire more precise information.
3. Coverage Across 18 Countries/Regions:
The Ad Repository encompasses 18 European countries/regions, including Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Spain, and Sweden. Users can select specific countries/regions based on their needs for data retrieval.
Unfortunately, this means the Ad Repository includes only EU countries, excluding important regions like the United States and the United Kingdom etc.
4. Detailed Ad Presentation:
The Ad Repository offers comprehensive ad details, including the app's name, developer, ad placement, and various ad formats (e.g., "Icon Ad," "Icon + Asset Ad," and more).
5. API Documentation Support:
Developers can access detailed ad data, including essential data and user targeting settings, through the Ad Repository's API documentation. This resource will assist developers in analyzing the market and competitive advertising strategies.
Why Marketers Need Apple Search Ads Ad Repository
Insight into Competitive Dynamics
The introduction of the Apple Search Ads Ad Repository will provide advertisers with deeper insights into the advertising placements of their competitors in the European market, offering critical information for crafting highly targeted advertising strategies.
It's valuable to gain insights into the geographical areas where your main competitors are conducting their ad campaigns, audience targeting refinements, ad presentation formats, ad placements (including search results, the Today tab, search bar, and product pages), as well as the most recent impression dates.
ASO Strategies for Apple Search Ads
Apple Search Ads advertisers can leverage this invaluable data to make well-informed decisions, prioritize effectively, and shape their campaign strategies. Additionally, this data can serve as a compass, directing them towards which localizations should take precedence when optimizing their apps for specific European Union countries as part of their ASO (App Store Optimization) initiatives.
Ad Library for Marketers
Apple Search Ads Ad Repository now joins the list of existing ad libraries from various platforms like below.
How to Download Apple Ads From Ad Repository
Not only does it support downloading Apple Ads from Apple Ad Repository, but it also download ads from multiple other platforms：
- TikTok Creative Center
- TikTok Ad Library
- Facebook Ad Library
- Youtube Ads (coming soon)
- Google Ads Transparency (coming soon)
All you need to do is install the "Denote - Save Ads From Everywhere" Chrome extension from the Google Store and visit the Apple Ad Repository to unlock the convenience of saving and downloading Apple Ads and their associated data.
Apple Ad Repository for Apple Search Ads is a game-changer for marketers. It provides valuable insights, simplifies data access, and enhances advertising strategies. With "Denote - Save Ads From Everywhere" harnessing this data becomes effortless, allowing advertisers to thrive in the competitive digital marketing landscape.