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If you’re analyzing ad spend across multiple brands, the data can get messy fast. Spreadsheets, random screenshots, scattered links—you probably can’t remember where that one high-performing ad was. And when it’s time to plan your next campaign, you end up hunting for insights instead of actually using them.
Denote Extension solves this.
It’s where you can quickly find, track, and filter ad spend so you can turn raw data into actionable insights—helping you see exactly how brands allocate their budget and what’s really working.
Where You Can Find Ad Spend in Denote Extension
Step 1: Install the Extension
On the Denote homepage, click Install Extension, then click Add to Chrome.
Alternatively, you can access the Denote Extension directly.
Step 2: Log In to Denote
After installation, open the Facebook Ads Library and click Log In to sign in with your Denote account.
Step 3: Access Ad Spend Features
On this page, you can see:
- Predictable Ad Spend
- View All Ad Spend
- Filter Ads by Spend
How Predictable Ad Spend Helps You Spot Scalable Ads
Click the green bar at the top of the ad details to see more information. Here, you can view the ad spend and the number of views for each ad.
View All Ad Spend Across Ads and Brands
If you don’t want to click Show Ad Spend for each ad individually, Denote Extension makes it easy to see everything at once.
Simply enable the option below, and all ad spends across your saved ads and brands will be displayed in a single view. This way, you can quickly spot high-performing campaigns, compare budgets, and get a complete picture of how brands are allocating their ad spend.
Filter Ads by Spend for Faster Research
If you want to focus on ads within a specific budget range, simply enter your desired spend amount or range in the filter, and the tool will instantly show only the ads that match your criteria.
Ad Spend Supported Regions
Currently, Ad Spend data is only available for ads running in European Union (EU) countries. You can enable Only EU Ads to view ads that support ad spend data.
Tips About How to Calculate Return on Ad Spend
Knowing how to calculate return on ad spend (ROAS) is crucial, but there are a few tips that can make the process even more useful for your campaigns. By applying these simple strategies, you can better understand which ads are performing and optimize your budget effectively.
Tip 1 – Start with the Basic ROAS Formula
A good first step is to calculate ROAS for each campaign:
Formula: ROAS = Revenue ÷ Ad Spend
Track this weekly to spot trends. For example, if a $100 ad campaign brings in $500, your ROAS is 5—meaning you earn $5 for every $1 spent. Recording ROAS regularly helps you quickly see which ads consistently generate revenue.
Tip 2 – Compare ROAS Across Campaigns
Don’t just look at a single campaign—compare ROAS across multiple ads or audiences.
Use this comparison to identify which audience segments or creatives are most effective. A campaign with a higher ROAS doesn’t just earn more revenue; it shows where your ad budget is most efficiently spent. Over time, this can guide better allocation decisions and maximize ROI.